Character Systems - Packaging - Campaign Worlds

illustration systems for
brands and publishers.

Brand Illustration Services | Character Design, Packaging Illustration & Book Illustration

Illustrated Brand Identity Systems

Complete visual identity systems built around illustration, storytelling and memorable brand assets.

– Brand identity design

– Logo system

– Color palette

– Typography system

– Illustration direction

– Brand assets

– Social media assets

– Basic brand guidelines

Book Illustration

Full-service illustration for children’s books, picture books, cover art, and publishing projects - from initial character concepts to print-ready artwork.

– Children’s & Picture Books

– Book Covers & Dust Jackets

– Character Design & Expressions

– Narrative Illustration

– Full-Page & Double-Page Spreads

– Interior Spot Illustrations

– Storyboarding & Visual Pacing

– Endpapers & Decorative Elements

Brand Character Design

A distinctive brand mascot or character system designed to give your brand a recognizable personality.

– Primary Mascot Concept

– Pose & Expression Library

– Character Usage Guidelines

– Print – Ready Raster Files 

Packaging Illustration

Illustration-led packaging that makes products more distinctive, memorable and shelf-ready.

– Front-of-Pack Key Artwork

– Flavor & Line Extension Systems

– Side & Back Pattern Elements

– Print-Ready Die – Cut Layouts

Illustrated Brand Worlds

A complete illustration ecosystem that extends a brand across campaigns, products, packaging and merchandise.

– Core Storytelling Key Visuals

– Campaign & Advertising Assets

– Merchandise & Physical Objects

– Comprehensive Pattern & Asset Library

How it works

1. Brief

Tell me about your project, goals and audience.

2. Direction

We define a visual story, style and creative direction.

3. Creation

I create, refine and develop the illustrations with your feedback.

4. Delivery

You receive final, ready to use assets delivered on time.

FAQ

Do you work with international clients?

Yes. Most projects are completed remotely with clients across the United States, United Kingdom, Canada and Europe.

Project fees depend on the scope, complexity and number of deliverables. As a general guide, my projects typically start from:

– Brand Character Design: $3,500

– Packaging Illustration: $4,500

– Illustrated Brand Identity Systems: $5,000

For larger or more complex projects, I provide a custom quote based on the brief and deliverables.

If you have a project in mind, get in touch and tell me a little about it. I’ll be happy to recommend the right approach and provide a clear estimate.

Most projects take between 3 and 8 weeks depending on complexity, feedback cycles, and the number of deliverables.

Every project includes structured review rounds. The exact number is outlined in the proposal before work begins.

Yes. I regularly collaborate with agencies, creative directors, brand strategists, and in-house marketing teams.

A project brief, timeline, objectives, references if available, and an understanding of how the final work will be used.

Yes. If your project doesn’t fit a standard service, I can prepare a bespoke proposal tailored to your requirements.

Usage and licensing are defined within each project agreement and depend on the scope of use, industry, and distribution requirements.