Character Systems - Packaging - Campaign Worlds
I BUILD BRANDS PEOPLE REMEMBER.
Character-driven illustration & visual storytelling for brands with personality.
Give your brand a face people won't scroll past.
Most brands are visually correct.
Fewer brands are visually memorable.
A logo can identify a company, but personality is what people remember. A character, a strange visual detail, a bold color combination, a repeated illustration style or a small piece of visual humor can become the thing that makes a brand easier to recognize.
That is where my work lives.
I create illustrated brand worlds that give products and campaigns a more distinctive visual voice. These worlds can include characters, mascots, product illustrations, packaging artwork, campaign visuals, social assets, posters, merchandise and limited-edition objects.
The goal is not to make something decorative.
The goal is to create a visual language people recognize before they even read the name.
What I build for Brands
I work with brands that need more than a single illustration.
The strongest projects become systems: characters that can return, packaging that feels ownable, campaign visuals that carry a message, and illustrated assets that can move across different brand touchpoints.
Depending on the project, I can help build a single brand character, a packaging illustration system, a campaign concept or a wider illustrated brand world.
visual identity systems & mascots
I create characters, mascots and visual identity elements that give a brand a recognizable face.
This can include a main character, supporting expressions, poses, small illustrated assets, visual rules and application examples for packaging, social content, campaigns and merchandise.
Best for brands that need a recurring visual personality instead of one-off graphics.
packaging & product illustration
Packaging illustration and product storytelling visuals for brands that want to stand out on shelf, online and in campaign materials.
This can include front-of-pack artwork, character-led packaging, flavor systems, limited-edition packaging, product launch visuals and supporting illustration assets.
Best for food, beverage, coffee, lifestyle, wellness and consumer product brands that need stronger recognition.
campaign & content illustration
Illustrated campaign visuals that give launches, promotions and branded content a distinctive visual hook.
This can include key visuals, posters, social media assets, advertising illustrations, seasonal campaigns, editorial content and visual storytelling systems.
Best for brands and creative agencies that need campaign visuals with personality, not generic content.
art prints & limited editions
Limited-edition illustrated prints and art objects from the Wadimoo visual universe.
This part of the work is more collectible and personal. It gives people a way to own a piece of the world beyond commercial brand projects.
Best for collectors, art buyers, fans of character-led illustration and brands interested in special-edition collaborations.