Character Systems - Packaging - Campaign Worlds
I BUILD BRANDS PEOPLE REMEMBER.
Character-driven illustration & visual storytelling for brands with personality.
Give your brand a face people won't scroll past.
Most brands are visually correct.
Fewer brands are visually memorable.
A logo can identify a company, but personality is what people remember. A character, a bold colour combination, a distinctive illustration style or a touch of visual humour can make a brand easier to recognize.
That is where my work lives.
I create illustrated brand worlds that give products and campaigns a distinctive visual voice, bringing together characters, packaging, campaign visuals, social content, posters and merchandise.
The goal isn’t decoration.
It’s creating a visual language people recognize before they even read the name.
What I build for Brands
I work with brands that need more than a single illustration.
The strongest projects become systems: characters that can return, packaging that feels ownable, campaign visuals that carry a message, and illustrated assets that can move across different brand touchpoints.
Depending on the project, I can help build a single brand character, a packaging illustration system, a campaign concept or a wider illustrated brand world.
ILLUSTRATED BRAND IDENTITY SYSTEMS
I create complete visual identity systems built around illustration, storytelling and memorable brand assets.
This can include logo systems, color palettes, typography, illustration direction, supporting graphics, social media assets and basic brand guidelines.
Best for brands that want a distinctive visual identity with illustration at its core, rather than a conventional corporate look.
BRAND CHARACTER DESIGN
Distinctive brand characters and mascots that give businesses a recognizable face and a personality people remember.
This can include a primary character, expressions, poses, character variations, usage guidelines and supporting assets for packaging, campaigns, social content and merchandise.
Best for brands that want a memorable character they can build into a long-term visual asset.
PACKAGING & PRODUCT ILLUSTRATION
Packaging illustration and product storytelling visuals for brands that want to stand out on shelf, online and in campaign materials.
This can include front-of-pack artwork, character-led packaging, flavor systems, limited-edition packaging, product launch visuals and supporting illustration assets.
Best for food, beverage and consumer brands that want stronger shelf and brand recognition.
ILLUSTRATED BRAND WORLDS
Cohesive illustration worlds that extend a brand across products, packaging, campaigns and physical experiences.
This can include key visuals, campaign assets, patterns, merchandise, physical objects and a flexible library of characters and illustrated elements.
Best for brands that want more than individual graphics and need a consistent visual world that can grow with them.
BOOK ILLUSTRATION
Expressive, character-driven illustrations that bring stories, books and publishing projects to life.
This can include character development, narrative illustration, full-page and double-page spreads, spot illustrations, book covers, storyboarding and decorative elements.
Best for authors, publishers and creative teams looking for illustration with personality, strong storytelling and a distinctive visual voice.
Worked with...